Pet Industry Resource: Proposal

Design + Marketing
Partnership

A combined monthly retainer covering brand design and full-stack marketing for Innovative Pet Holdings and the Elementary Pet Foods brand.

Prepared For
Innovative Pet Holdings
Prepared By
Pet Industry Resource
Date
October 2026
Valid Through
November 30, 2026
Total Monthly Investment
$5,000 / month
Design T1 + Marketing T1 | $5,000 setup fee due upon signature | 6-month term, net 30
What’s Included

Two Dedicated Service Lines

A combined design and marketing retainer covering every creative and channel need for Elementary Pet Foods - from brand identity and packaging to SEO, social, and email.

Service Line 01
Design Support Tier 1
$2,500/ MO
Brand identity, web design, creative assets, and print design - everything needed to build a cohesive visual presence for Elementary Pet Foods.
Monthly Deliverables
Brand identity refresh: logo cleanup, color system documentation, and typography standards aligned with the cold-pressed premium positioning
Web design: page mockups, layout templates, and visual direction for the new ElementaryPetFood.com rebuild
Packaging and print design: bag label updates, trade show materials, and product inserts
Social media creative: monthly graphic templates, story formats, and paid ad creative for Instagram, Facebook, and TikTok
Photography direction: visual brief and asset organization for Watson Challenge and product photography sessions
Twice-monthly creative review meeting to align on upcoming design priorities
Service Line 02
Marketing Support Tier 1
$2,500/ MO
Full-stack marketing execution covering SEO, content, social, email, and paid ads - every channel needed to grow Elementary Pet Foods’ brand and drive new customer acquisition.
Monthly Deliverables
SEO monitoring, rank tracking, on-page optimization, and backlink building targeting cold-pressed dog food keywords each month
Blog writing and publishing: SEO-targeted articles on cold-pressed nutrition, Watson Challenge results, ingredient sourcing, and pet wellness - formatted and published to the website
Social media management across all active platforms: content planning, creation, copywriting, and scheduling
Email marketing: subscriber campaigns, Watson Challenge nurture flows, re-engagement sequences, and seasonal promotions
Google Business Profile management: post updates, review monitoring, and Q&A responses
Paid advertising management across Google Ads and Meta Ads: campaign setup, optimization, and performance monitoring (ad spend billed directly by platforms)
Twice-monthly strategy sync meeting to review performance and align on upcoming priorities
Optional Add-On

Development Support Tier 2

Full website rebuild and ongoing technical development for ElementaryPetFood.com, available as a standalone add-on to the base retainer. Quoted and contracted separately.

Optional Add-On
Development Support Tier 2
$5,000/ MO
Full website rebuild and ongoing technical development for ElementaryPetFood.com - available as a separate add-on to the base retainer.
Monthly Deliverables
Full website rebuild on WordPress (Elementor) or a headless alternative: new IA from the Sitemap: Old vs. New plan, new page templates, mobile-first responsive build
Shopify domain consolidation strategy and implementation: embedding Shopify Buy Button on the main domain so all commerce and SEO authority unify under one URL
E-commerce product page builds: individual pages for Chicken and Salmon SKUs with nutrition facts, feeding guides, and Watson Challenge CTAs
Watson Challenge landing page: dedicated URL, form capture, email automation trigger, and results follow-up sequence
SEO technical foundation: schema markup, XML sitemap, speed optimization, Core Web Vitals improvements, and analytics instrumentation
Ongoing maintenance, plugin updates, hosting coordination, and monthly bug fixes
Scope Definition

What This Covers

Included in retainer
Full brand design execution (identity, web mockups, print, social creative)
Web design mockups and visual direction
SEO monitoring, on-page optimizations, and content uploads
Blog writing and publishing (up to 2 posts per month)
Backlink building and citation management
Social media management (all active platforms)
Email marketing campaigns and automated nurture flows
Google Business Profile management
Paid advertising management (Google Ads, Meta Ads)
Twice-monthly strategy and creative review meetings
Not included (available as add-ons)
Paid ad spend budget (client pays platforms directly)
CRM and platform usage surcharges (mass email campaigns, SMS)
Photography and video production
Website development and technical builds (available via Development T2 add-on)
Print production and physical fulfillment
How We Work Together

Our Process

Foundation
Months 1 & 2
  • Onboard stakeholders and define design and marketing priorities for IPH and Elementary Pet Foods.
  • Audit current brand assets, website, social channels, email list, and competitive landscape.
  • Build brand voice guide, content calendar framework, and design system documentation.
  • Set up CRM, email platform, analytics infrastructure, and social scheduling tools.
  • Publish first blog posts and launch Google Business Profile optimization.
  • Deliver first design assets: refreshed brand guidelines, social templates, and packaging direction.
Engagement
Months 3 & 4
  • Launch Watson Challenge marketing campaign: landing page creative, email sequence, and social push.
  • Scale social content cadence and begin paid advertising on Google and Meta.
  • Activate backlink building and technical SEO audit corrections.
  • Deploy first full email campaign to subscriber list.
  • Deliver web mockups for key site sections: homepage, products, Why Cold-Pressed, and Science.
  • Begin packaging design revisions for next production run.
Scale
Months 5 & 6
  • Optimize content strategy based on top-performing posts, keywords, and creative.
  • Build seasonal campaign around holiday gifting and Q1 pet health themes.
  • Strengthen email automation: win-back flows and Watson Challenge alumni sequences.
  • Finalize web design package for development handoff.
  • Evaluate channel ROI, creative performance, and recommend budget or scope adjustments.
  • Review 6-month results and provide renewal or expansion recommendation.
Financial Summary

Investment

Design Support Tier 1
Brand identity, web design, creative assets, print, and social creative.
$2,500/mo
Marketing Support Tier 1
SEO, content, social, email, paid ads, and CRM management.
$2,500/mo
Setup Fee (one-time)
Due upon contract signature. Covers onboarding, platform setup, and brand audit.
$5,000
Total Monthly Retainer
$5,000/mo

Optional Development Support Tier 2 available for $5,000/month. Quoted and contracted separately upon request.

Agreement Details

Terms

Contract Length
6-month initial term starting from the first invoice date. The retainer can be renewed or expanded at the end of the term.
Cancellation
30 days written notice required to cancel. Either party may cancel with proper notice after the initial term.
Billing
Invoiced on the 1st of each month for that month’s services. Setup fee invoiced separately upon signature. Net 30 payment terms. ACH or credit card accepted.
Ownership
All work product (content, copy, graphics, email templates, design files) is owned by Innovative Pet Holdings upon full payment. No lock-in on any platform or file.
Rollover
Work scope does not roll over. Each month starts fresh.
Surcharges
CRM platform usage surcharges (mass email, SMS campaigns) and digital advertising spend are billed separately at cost. These are pass-through charges with no markup.
Proposal Validity
This proposal is valid through November 30, 2026. Pricing may change after this date.
Ready to move forward?
Reply through this portal or reach out directly. We’ll send a contract and get the kickoff scheduled.
tazz@petindustryresource.com